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AS by DF

AS by DF: Luxury Fashions With a Rebellious Edge

Alpinestars was founded in Asolo, Italy, in 1963 as a motorsports clothing brand; it's also where designer Denise Focil got her start.

When the company decided to branch out and launch a line for women, Focil was an easy choice to lead the brand: She had long dreamed of creating the perfect leather jacket, and the result was a luxury fashion line called Alpinestars by Denise Focil. Building on the success of this line, Focil launched AS by DF, offering modern apparel with a hint of rock and roll. These popular pieces are produced in limited runs, making them highly sought after.

Timeless Looks Made to Last: The AS by DF Philosophy

Focil had always been enamored by the sensuality and feel of leather and was able to use that passion to create jacket designs perfectly molded to the customer's body and that can be worn forever. She has traveled the globe, to absorb all of the art, culture, and music the world has to offer in order to shape her luxury line. This comes through in her desi fgns, which use luxury materials, detailed construction, and elevated designs that straddle the line between classic wardrobe staples and bold contemporary pieces.

Once she mastered the art of the perfect leather jacket, Focil went on to expand her brand to incorporate a wide range of garments that are both trendy and timeless. AS by DF's modern apparel includes tops, dresses, trousers, and skirts that are sure to become wardrobe staples.

Denise Focil's Focus on Sustainability

Today, Focil continues to push her brand forward by committing to more eco-conscious fashion. Her designs have always been constructed to last, ever since the days of Alpinestars by Denise Focil, but AS by DF pushes that idea further by offering a line of recycled leather fashions. These pieces use cutting-edge technology to turn leather scraps into luxurious leather, reducing waste while creating on-trend apparel made to stand the test of time. The company has also worked to reduce its carbon footprint with the goal of becoming carbon-neutral.

Find Premium Contemporary Styles Memma.com

At Memma.com, you'll find on-trend looks from AS by DF and many other luxury fashion brands that are sure to become your new favorites. Shop our boutique for classic and contemporary looks that fit your lifestyle!

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AS by DF Harvest Moon Turtleneck

AS by DF Black Harvest Moon Turtleneck Top
€173.72

AS by DF Breve Stretch Suede Skirt

AS by DF Breve Black Stretch Suede Mini Skirt
€255.42

AS by DF Marilyn Blazer in Warm Sand

AS by DF Shrunken Marilyn Blazer in Warm Sand
€236.50

AS by DF Diamonds R Girls Best Friend Black Tank

AS by DF Diamonds R Girls Best Friend Satin Tank in Black
€129.00

AS by DF Black Midi Gianna Dress

AS by DF Black Midi Bodycon Gianna Dress
€255.42

AS by DF Isla Rib Top

AS by DF Isla Ribbed Knit Top in White
€153.08

AS by DF Crespa ShirtDress

AS by DF Crespa Snowdrop Pink Shirt Dress
€227.04

AS by DF Underwater Drape Top

AS by DF Underwater Draped Top in Café Latte
€141.90

AS by DF Faye Cropped Leather Jacket

AS by DF Faye Cropped Leather Toffee Jacket
€564.16

AS by DF Faye Cropped Leather Skirt

AS by DF Faye Mini Skirt in Toffee Recycled Leather
€255.42

AS by DF Gigi Leather Leggings

AS by DF Gigi Leather Knit Leggings in Black
€255.42

AS by DF Straight Edge Knit Top

AS by Df Straight Edge Knit Cut Out Top
€93.74 €170.28

AS by DF Paparazzi Knit Tank

AS by DF Paparazzi Ribbed-Knit Metallic Tank
€85.14 €122.98